Marketing Services

Sales & Rentals​​​​​​​

Whether selling a newly launched development or leasing a single studio apartment,Lance’s marketing reach, financial review process, and negotiation skills ensure highly qualified buyers and tenants as well as seamless closing transactions. View Lance’s current and recently closed properties.


The Caledonia

Lance has been an owner at
The Caledonia since the building opened in 2008, and has been the broker on more than half the sales and rental transactions in the building since then.

New Developments

Lance’s clients benefit from early access to many developments because of his relationship with developers. His inventory knowledge ensures clients will always know about the best-value buildings citywide.

Townhouses

Townhouse sales require experience working with landmarks, the department of buildings, as well as a team of architects, designers, and inspectors.


Marketing, Negotiating, and Reporting


Strategic Pricing

Pricing is the most important factor when selling or renting your apartment. With access to citywide data and up-to-the-minute comparables, Lance will price your property strategically based on your financial goals and timeline.

Print Marketing

Each sales listing receives a custom suite of print marketing pieces including local mailers, open house show sheets, and customized property brochures for potential buyers’ review.

Digital Marketing

Listings are fed through over 300 REBNY-associated sites that attract 41 million unique visitors annually, as well as an international network of real estate feeds with exposure to 60 million users in more than 50 countries every year.

Staging

Staging your home for sale is one of the most important steps to putting your best foot forward. The wow factor achieved through home staging has been consistently proven to increase your final sales prices and decrease your home’s time on the market. Virtual staging is also possible and frequently used for images of rental homes or properties in estate condition.

Social Media Marketing

Lance works with a powerful social media team to amplify his listings’ exposure to Corcoran’s audience of 300,000 followers.

Website and Newsletter

All listings receive exposure through Lance’s website and quarterly newsletter, which connect with a wide-ranging network of high net worth individuals worldwide.

Negotiating

Lance’s win-win negotiating practices have resulted in hundreds of record-breaking deals for sellers and remarkably happy buyers who purchased homes under asking price.

Reporting

An informed seller is a happy seller. Lance provides weekly analytics reflective of digital and in-person traffic to all homeowners looking to sell or lease their properties.

Work With Lance

Lance has been in the real estate business for over ten years and is armed with an impressive track record of service and success. He has proven to be top in his field and well respected among his colleagues.